As a long time blogger, I am all too familiar with the ups and downs of attracting quality traffic to my website. Every blogger has a method for getting their content out there, but with the ever changing algorithms of many search engines and social media, it’s getting increasingly more difficult to gain a consistent and genuine audience.
This post is brought to you by our sponsor, “Traffic Secrets”. Please see my disclaimer policy for more information.
I am in year 3 of this blog, and year 8 of blogging in general. Still, with so many blogs out there, t’s hard work to get the right eyes on mine! I am constantly studying the art of gaining traffic. The last month or so I have been reading a fantastic book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers and participating the 30 day challenge from Russell Brunson, to gain an edge on all there is to learn about attracting good, quality traffic to my blog.
Who Is Your Dream Customer?
Every year, thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting consumers to find you. One of the biggest challenges for online business owners is, how to get their dream customers attention, once they develop a great product or service. Not knowing who your “dream customer” is, and becoming obsessed with that individual, is one of the main reasons so many small business owners fail. Identifying who that person is, and becoming obsessed with said person, is the first step in increasing traffic to your website. According to Russell Brunson, this is step number one to learning the Traffic Secrets that will effectively increase the audience to your site.
The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting consumers to find you.
About Russell Brunson
For those of you who may not have heard of Russell Brunson, he is described as a digital marketing expert, philanthropist and sales funnel king. He drives the company’s sales vision as the CEO and Head of Marketing. Over the past 15 years, Russell has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books, popularized the concept of sales funnels, and co-founded a software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.
In Russell’s latest book Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers, he shares the basic and common sense direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else. With ever changing algorithms, these tried and true methods can be very successful. Russell reveals how to master evergreen traffic strategies in order to fill your website and funnels with your dream customers. Because..it’s all about your DREAM CUSTOMER!
The book Traffic Secrets is part of a series of publications by Russell Brunson to help entrepreneurs like us. It was preceded by these best sellers:
- DotCom Secrets: The Underground Playbook for Growing Your Company Online
- Expert Secrets: Find Your Message, Build a Tribe, and Change the World
- Unlock The Secret: The Underground Playbook for Scaling Your Company To The “Two Comma Club” and Beyond
Russell touches on attracting your dream customers here:
Thanks to Russell Brunson’s valuable advice, I now have a clear picture of who my dream customer (reader) is, and I even call her by name (in my head) when I am writing a blog or social media post. Yes, I gave her a name! 😉
Want your own copy of Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers? Here is Russell Brunson once again, sharing just how you can get your hands on a free copy of his book!
I am half way through the book, reading slowly as I take notes and reread all the ‘light bulb’ moments! Follow @modernsportsmom on Twitter for daily updates on how the remainder of the 30 day challenge is going for me.
Can you envision your ‘dream customer’? What does he or she look like for you?
Barbara is the mom behind the blog. She began writing in 2012 as the creator of Hello Life, a craft & lifestyle blog. As life evolved, and her kids became more involved in sports, she aimed to create a site that would resonate with moms like her, and in 2017 Modern Sports Mom was born. Like many of today’s mamas, she loves being creative, cooking, and fashion, and when there are a few minutes to spare, a good book. A baseball and football mom, she is fueled by her strong faith, dedication to her family, and coffee. Lots and lots of coffee! Barbara lives in California with her husband, kids, dog, and cat.